Lounge without the Letdown.
An understated product introduction. Quiet space, warm neutrals and the line doing the work. The carousel moves from the campaign promise to the product and then the invitation.
Lounge
without the
Letdown.
Discover Lifted Lounge™ →Lounge
without the
Letdown.
Discover Lifted Lounge™ →
Lounge
without the
Letdown.
Meet
Lifted Lounge™.
Make yourself
at home.
Lounge
without the
Letdown.
One line. A full launch family.
Use the homepage hero to introduce the route, the carousel to reveal the product, and the square static to keep the campaign line consistent across placements.
You can flop. Your bra won’t.
A playful permission slip for downtime. Forest green and oversized type give this route a distinct mood; a serif accent adds a little ease. The product reveal answers the opening line.
You can flop.
Your bra
won’t.
Discover Lifted Lounge™ →You can flop.
Your bra
won’t.
Discover Lifted Lounge™ →You can
flop.
Your bra
won’t.
Meet your
next night in.
You can flop.
Your bra
won’t.
One line. A full launch family.
Use the homepage hero to introduce the route, the carousel to reveal the product, and the square static to keep the campaign line consistent across placements.
Off duty. Still lifted.
For discussion: a third route about switching off while keeping the feeling of lift. The campaign moves from the end of the working day to a simple product reveal and a relaxed invitation.
Off duty.
Still lifted.
Discover Lifted Lounge™ →Off duty.
Still lifted.
Discover Lifted Lounge™ →Off duty.
Still lifted.
Meet your
off-duty bra.
Clock out.
Settle in.
Off duty.
Still lifted.
One line. A full launch family.
Use the homepage hero to introduce the route, the carousel to reveal the product, and the square static to keep the campaign line consistent across placements.
Product studies and visual directions.
Eleven distinct generated or color-corrected studies, grouped below. Repeated files from other folders have been removed. Open any image at full size. These studies need product and color approval before production.
Still life / Affogat
Generated color study. Screen approximation for Chai & Mighty / Affogat; product construction and physical color require approval.
Open full image ↗Product front / Affogat
Generated color study. Screen approximation for Chai & Mighty / Affogat; product construction and physical color require approval.
Open full image ↗
Knit and zipper detail / Affogat
Generated color study. Screen approximation for Chai & Mighty / Affogat; product construction and physical color require approval.
Open full image ↗
Fabric detail / Affogat
Generated color study. Screen approximation for Chai & Mighty / Affogat; product construction and physical color require approval.
Open full image ↗
Product lineup / Affogat
Generated color study. Screen approximation for Chai & Mighty / Affogat; product construction and physical color require approval.
Open full image ↗
Fabric detail / earlier Cocoa
Earlier generated color exploration, retained for reference. Superseded by the Affogat studies; not approved product photography.
Open full image ↗
Knit and zipper detail / earlier Cocoa
Earlier generated color exploration, retained for reference. Superseded by the Affogat studies; not approved product photography.
Open full image ↗
Product front / earlier Cocoa
Earlier generated color exploration, retained for reference. Superseded by the Affogat studies; not approved product photography.
Open full image ↗
Product lineup / earlier Cocoa
Earlier generated color exploration, retained for reference. Superseded by the Affogat studies; not approved product photography.
Open full image ↗
Doorway / coffee
Generated lifestyle concept. Duplicate zipper-pull artifact and simplified knit; retouch and product approval needed.
Open full image ↗
Cinema
Earlier generated concept with embedded campaign copy. Hardware and knit differ from sample; retained as reference, not approved launch creative.
Open full image ↗