SHEFIT Q4 / Creative exploration / Round 2
Three launches. Nine creative directions.
Explore the ideas, the imagery and the words behind them.
The campaign gets her attention.
Her words make it believable.
Ultimate owns the workout. Emerge moves through the rest of her day. Lifted Lounge makes room for downtime.
Each product has three distinct routes, expressed through its own campaign heroes.
Approved customer quotes support Ultimate and Emerge. Lifted Lounge is new, so it uses product and campaign copy.
Three existing films lead the advertising, supported by quote carousels and color-launch assets.
Where we landed: nine routes for review, grounded in Jenn’s selections. Next: choose the lead direction for each launch. Lounge’s third route is for discussion.
Fit. Support. Confidence. Three ways to put her attention back on the workout.
Set your fit. Raise the bar bra.
Meet your next workout’s support system.
View heroes & supporting creative ↗
The Ultimate “No second thoughts. Just Miles.” Sports Bra.
View heroes & supporting creative ↗From the fountain to the rest of her day. Support with a life outside the gym.
The fountain/headphones direction in Cocoa Crush and Scarlet Heat.
View heroes & supporting creative ↗
Everyday support, from one plan to the next.
View heroes & supporting creative ↗
One day. Many ways to move.
View heroes & supporting creative ↗The latest explorations join the statics campaign: 17 new quote layouts across Cocoa Crush and Scarlet Heat.
Softness, with support still in the picture. A new launch with its own voice.
Comfort and support, settling in together.
View heroes & supporting creative ↗
A little wit for your next night in.
View heroes & supporting creative ↗
A third direction for discussion.
View heroes & supporting creative ↗Jenn’s selected quotes stay intact across the campaigns. Explore all 19 Ultimate quotes, nine Emerge quotes and 12 selected Round 1 mockups.
Open all 40 selections ↗
The existing three 60-second videos remain the advertising: two for Ultimate and one for Emerge. Current edits and opening headlines stay intact, with no new color tag. Carousels and statics support the color launches.
Watch the 30-, 15- and 6-second edits, or download each approved web-ready film.
Your boobs don’t know it’s just errands.
Your sports bra should be the last thing on your mind.
Your sports bra should be the last thing on your mind.
Q4 launch creative review. Ultimate. Emerge. Lifted Lounge™.